The most widely used social network today is unquestionably Facebook. With nearly three billion monthly active users and an average usage of over 18 hours per month, it significantly surpasses Instagram with 2 billion active users. Conducting your communication on...
Social media marketing experienced a rapid surge with the advent of the two COVID-19 waves. Indeed, the use of social networks has continued to increase. With 3.5 billion active users in 2020, the number of users has grown by 8.7% compared to 2019, and even more...
With the advent of new technologies, digital tools, artificial intelligence, Big Data, the marketing of the 1980s is light-years away from what is practiced today. The discipline of marketing has been disrupted to take into account the new role of customer...