Social media marketing experienced a rapid surge with the advent of the two COVID-19 waves. Indeed, the use of social networks has continued to increase. With 3.5 billion active users in 2020, the number of users has grown by 8.7% compared to 2019, and even more significant growth is expected in 2021 (Hootsuite – We Are Social 2020).
Social media:
Undeniably, Facebook remains the most widely used social network in the world boasting 2.2 billion monthly active users. This observation holds true for Tunisia as well, with 7,650,000 users, the majority of whom being males , accounting for 55% (Hootsuite, 2019).
More broadly, in the ranking of the most popular social networks, Facebook leads the way, followed by Instagram, with WhatsApp and LinkedIn in tow.
Exploiting this addiction!
Given these figures, it’s important to consider leveraging these resources being at your disposal. We believe it is wise to optimize your content such as your posts, cover photo, and sponsored advertising campaigns. It’s also essential to ensure the right timing for posting your content on social media. To maximize your chances of reaching a broader audience, it’s crucial to select the best times for publishing. You can access this information in the ‘Statistics’ section of your Facebook page, under ‘Posts’.
Understanding the statistics of social media enables you to target the most widely used social platforms not only in Tunisia but also abroad, to share your content with the right audience at the right time.
Statistics from Global Web Index (2018), regarding social media marketing ,reveal that, on average, about 3 hours per day per person are spent on these networks. These statistics only reinforce our increasingly significant addiction.
Opportunities to be seized…
These social media statistics represent numerous opportunities for you to seize. A successful social media strategy aims to reach new, captive, and engaged prospects. In fact, according to Buffer (2019), 73% of marketing professionals believe their social media strategies have been ‘somewhat effective’ or ‘very effective’.
Mastering the use of social media allows you to create engagement with your brand and ensure loyalty among your target audiences. A powerful social network like Facebook, in terms of user numbers, provides you with an extremely potent and cost-effective tool.
According to the same source (Global Web Index, 2018), 54% of social media users utilize these platforms to search for products, reviews, and recommendations. Word – of – mouth works effectively on social media, as 71% of users who have had a positive experience with a brand on social networks recommend the brand to their friends and family (Lyfe Marketing, 2018).
A quality content…
It is consequently imperative for you to be present on the most widely – used social networks. This presence is achieved through regular, engaging content to encourage lead conversions.
In 2020, nearly all users (99%) accessed social networks from their smart phones (Lyfe Marketing, 2020). This is why you have no choice but to adapt your content and interfaces for mobiles.
Nowadays, ignoring or even neglecting the importance of social media in your communication can be but detrimental. As emphasized earlier , it’s crucial to develop your online presence both qualitatively (content) and quantitatively (frequency and timing).
Seeking assistance from digital marketing professionals can optimize the content of your posts and your communication. Being persuasive in your digital communication is fundamental to enhance your brand image and e-reputation.
Nowadays, ignoring or even neglecting the importance of social media in your communication can be but detrimental. As emphasized earlier , it’s crucial to develop your online presence both qualitatively (content) and quantitatively (frequency and timing).
Seeking assistance from digital marketing professionals can optimize the content of your posts and your communication. Being persuasive in your digital communication is fundamental to enhance your brand image and e-reputation.