The most widely used social network today is unquestionably Facebook. With nearly three billion monthly active users and an average usage of over 18 hours per month, it significantly surpasses Instagram with 2 billion active users. Conducting your communication on...
The main characteristic of a digital communication strategy lies in its persuasive power, i.e. its capacity to influence perception, attitude, and/or behavior. Hence the importance of setting, in the first phase, the goals you are aiming for. Step One: Setting Your...
Social media marketing experienced a rapid surge with the advent of the two COVID-19 waves. Indeed, the use of social networks has continued to increase. With 3.5 billion active users in 2020, the number of users has grown by 8.7% compared to 2019, and even more...