The study of cyber consumer behavior has greatly progressed in comparison to what had been achieved during the 1980’s and 90’s. With the advent of new technologies, the discipline has greatly changed . The scene is today dominated by Big Data, Artificial Intelligence,...
Social media marketing experienced a rapid surge with the advent of the two COVID-19 waves. Indeed, the use of social networks has continued to increase. With 3.5 billion active users in 2020, the number of users has grown by 8.7% compared to 2019, and even more...