Social media marketing experienced a rapid surge with the advent of the two COVID-19 waves. Indeed, the use of social networks has continued to increase. With 3.5 billion active users in 2020, the number of users has grown by 8.7% compared to 2019, and even more...
With the advent of new technologies, digital tools, artificial intelligence, Big Data, the marketing of the 1980s is light-years away from what is practiced today. The discipline of marketing has been disrupted to take into account the new role of customer...