The study of cyber consumer behavior has greatly progressed in comparison to what had been achieved during the 1980’s and 90’s. With the advent of new technologies, the discipline has greatly changed . The scene is today dominated by Big Data, Artificial Intelligence,...
Social media marketing experienced a rapid surge with the advent of the two COVID-19 waves. Indeed, the use of social networks has continued to increase. With 3.5 billion active users in 2020, the number of users has grown by 8.7% compared to 2019, and even more...
With the advent of new technologies, digital tools, artificial intelligence, Big Data, the marketing of the 1980s is light-years away from what is practiced today. The discipline of marketing has been disrupted to take into account the new role of customer...
Inbound marketing is a digital marketing strategy that relies on creating content to attract visitors to your blog or website. The goal is to convert these visitors into leads and then turn them into customers. The term “inbound marketing “was coined by Brian Halligan...