The main characteristic of a digital communication strategy lies in its persuasive power, i.e. its capacity to influence perception, attitude, and/or behavior. Hence the importance of setting, in the first phase, the goals you are aiming for. Step One: Setting Your...
The company logo is the first distinctive sign that influences a company’s branding; it is its identity. It’s what it relies on to express itself every day. Making changes to this visual identity is no small task. Indeed, refreshing a logo is a strategic approach that...
