With the advent of new technologies, digital tools, artificial intelligence, Big Data, the marketing of the 1980s is light-years away from what is practiced today. The discipline of marketing has been disrupted to take into account the new role of customer...
Brand marketing or branding is a fundamental element of communication strategy, relying on the brand’s image to attract consumers. It’s a form of marketing that involves shaping one’s brand. Branding refers to the measures taken to create a recognizable brand with...
