The most widely used social network today is unquestionably Facebook. With nearly three billion monthly active users and an average usage of over 18 hours per month, it significantly surpasses Instagram with 2 billion active users. Conducting your communication on...
The main characteristic of a digital communication strategy lies in its persuasive power, i.e. its capacity to influence perception, attitude, and/or behavior. Hence the importance of setting, in the first phase, the goals you are aiming for. Step One: Setting Your...