par Dr. Eniss Handous | Fév 14, 2022 | Branding
The company logo is the first distinctive sign that influences a company’s branding; it is its identity. It’s what it relies on to express itself every day. Making changes to this visual identity is no small task. Indeed, refreshing a logo is a strategic approach that...
par Dr. Eniss Handous | Oct 29, 2021 | Branding
par Dr. Eniss Handous | Oct 29, 2021 | Branding
Brand marketing or branding is a fundamental element of communication strategy, relying on the brand’s image to attract consumers. It’s a form of marketing that involves shaping one’s brand. Branding refers to the measures taken to create a recognizable brand with...
