The main characteristic of a digital communication strategy lies in its persuasive power, i.e. its capacity to influence perception, attitude, and/or behavior. Hence the importance of setting, in the first phase, the goals you are aiming for. Step One: Setting Your...
Inbound marketing is a digital marketing strategy that relies on creating content to attract visitors to your blog or website. The goal is to convert these visitors into leads and then turn them into customers. The term “inbound marketing “was coined by Brian Halligan...
