Dr. Eniss Handous, auteur/autrice sur 5 Sens, agence de communication tunisie

Customer Relationship in the Digital Age

by Dr. Eniss Handous | Oct 29, 2021 | Digital marketing

With the advent of new technologies, digital tools, artificial intelligence, Big Data, the marketing of the 1980s is light-years away from what is practiced today. The discipline of marketing has been disrupted to take into account the new role of customer...

Implement your Inbound Marketing Strategy!

by Dr. Eniss Handous | Oct 29, 2021 | Digital marketing

Inbound marketing is a digital marketing strategy that relies on creating content to attract visitors to your blog or website. The goal is to convert these visitors into leads and then turn them into customers. The term “inbound marketing “was coined by Brian Halligan...

What is the purpose of brand marketing?

by Dr. Eniss Handous | Oct 29, 2021 | Branding

Brand marketing or branding is a fundamental element of communication strategy, relying on the brand’s image to attract consumers. It’s a form of marketing that involves shaping one’s brand. Branding refers to the measures taken to create a recognizable brand with...