par Dr. Eniss Handous | Oct 29, 2021 | Digital marketing
With the advent of new technologies, digital tools, artificial intelligence, Big Data, the marketing of the 1980s is light-years away from what is practiced today. The discipline of marketing has been disrupted to take into account the new role of customer...
par Dr. Eniss Handous | Oct 29, 2021 | Digital marketing
Inbound marketing is a digital marketing strategy that relies on creating content to attract visitors to your blog or website. The goal is to convert these visitors into leads and then turn them into customers. The term “inbound marketing “was coined by Brian Halligan...
par Dr. Eniss Handous | Oct 29, 2021 | Branding
Brand marketing or branding is a fundamental element of communication strategy, relying on the brand’s image to attract consumers. It’s a form of marketing that involves shaping one’s brand. Branding refers to the measures taken to create a recognizable brand with...